CASE STUDIES
Each of the following are examples of design projects leading to specific quantitative outcomes.
WEBER STATE UNIVERSITY
REBRANDING
2400% INCREASE IN TRADEMARK ROYALTY $S
–BOB WINWARD
NESTLE CHOCOLATE
ADVERTISING CAMPAIGN
267% INCREASE IN SALES
–USU DESIGN
CANALES WINE
PACKAGING REDESIGN
19% INCREASE IN SALES
–BRAND UNITED
FRANKLIN COVEY
DIRECT MAILER DESIGN
50% MORE SUCCESSFUL THAN OTHER CAMPAIGNS
–FRANKLIN COVEY
GAMING COMPANY
HOME PAGE REDESIGN
25% INCREASE IN SALES
–MCKINSEY AND COMPANY
HEALTHCARE COMPANY
REBRANDING
BECAME NATIONAL LEADER IN SEGMENT
–AFTON KLEIN GROUP
CAT BREEDER
ADVERTISING CAMPAIGN
600% INCREASE IN SALES
–PROVO LOCAL
COLLEGE OF ENGINEERING
WEB DEVELOPMENT
NUMBER ONE SEARCH RESULT ON GOOGLE
–MATT JENSEN
Wondering why even try to attach value to design projects?