QUANTIFYING THE VALUE OF DESIGN
QUANTIFYING
THE VALUE
OF DESIGN
WHAT IS GOOD GRAPHIC DESIGN REALLY WORTH?
$50? $500? $5,000? $50,000?
(Certainly not the former, rarely the latter?)
IT CAN ALL SEEM SO SUBJECTIVE.
Hence why most qualitatively-minded creatives struggle to communicate their value to more quantitatively-minded clients.
Do quantifiable numbers even have a place within the subjective world of design?
Let’s get to the bottom of it.