WHY EVEN TRY
TO QUANTIFY?
66%
66% of CEOs don’t understand what their senior designers do.
–MCKINSEY AND COMPANY
60%
Around 60.8% of marketers say that visuals are crucial to successfully marketing a brand, but 67% of small companies are willing to pay only $500 for a logo.
–RESEARCH GATE
WITH NO CLEAR WAY TO LINK DESIGN TO BUSINESS HEALTH, SENIOR LEADERS ARE OFTEN RELUCTANT TO DIVERT SCARCE RESOURCES TO DESIGN FUNCTIONS.
Designers have to be the ones to communicate the link between their work and business health!
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